'Alexa' and the happy home

You may know that Amazon's talking assistant, the Echo, needs keywords to know you want to ask it something: by default 'Alexa', but alternatively 'Amazon', 'Echo' or 'Computer'.

A reviewer on the Amazon website commented that he couldn't use 'Echo' because that was the name of his dog; that using 'Amazon' caused too much confusion (as it would); and that his wife didn't approve of him spending time talking to a woman called 'Alexa'; so he had to use 'Computer' which he didn't much like.

So even a virtual personality can inspire jealousy, and such is progress.